MindShift Keynote

Jake Knapp

Investor and New York Times Bestselling Author

The Intuition Secret

When looking to innovate and/or address complex problems, should you lean into analysis and spreadsheets, or your heart and your gut? In this talk, bestselling author, Jake Knapp shows why the conventional wisdom on data and intuition is all wrong. Taking attendees inside Google, where he co-founded Google Meet, Knapp shares lessons from a decade of investing in successful startups, illustrates unconventional approaches from his New York Times best-seller Sprint, and offers a brand new take on Steve Jobs and his magical intuition. Audience members leave with a practical toolkit to strengthen their own intuition and — no matter their role — think more like a startup founder to forge deeper connections with customers and deliver fantastic products.

Bio

Jake Knapp is co-founder of the venture capital firm Character and a New York Times bestselling author. Previously, he helped build Gmail, co-founded Google Meet, and was a partner at Google Ventures. Knapp has helped more than 300 teams design new products and bring them to market, including those at Google, Microsoft, Slack, Uber, and One Medical. His books Sprint and Make Time are available in over 20 languages, his work is featured in publications like Fast Company, The Financial Times, and The Wall Street Journal, and his methods for innovation and rapid collaboration have been adopted by LEGO, Airbnb, MIT, NASA, the United Nations, and many other organizations. He is a regular guest lecturer at Harvard Business School.